Have a look at some of my work
Click on case studies topics below to check out some of the work I’m most proud of. ⤵
Podcast Production
I produce The Small Business CTO podcast, handling everything from content strategy and scripting to recording and audio editing. By identifying our target audience, I’ve built a steady listenership, averaging 50 listens per episode, while also generating enquiries relating to data/ AI education, consulting and in-person talks. I also repurpose podcast content for social media (LinkedIn), helping to drive engagement and brand awareness.
I’m a firm believer that to start a podcast, you only need an affordable mic, a slick podcast cover art, and a Buzzsprout subscription.
Client
Kale Miller - The Small Business CTO
Tools
Descript, Audacity and Buzzsprout
Content Creation
I have experience creating content across both hospitality and tech, tailoring messaging to engage diverse audiences.
In hospitality, I developed content that enhanced customer experience and brand storytelling, from social media to in-venue promotions. In tech, I’ve applied those skills to marketing, podcast production, and educational content, breaking down complex topics like AI and data for small business owners. This cross-industry experience helps me craft content that is both informative and engaging, bridging the gap between traditional industries and emerging technology.
Client
Various across hospitality and tech
Tools
Capcut, Adobe Creative Suite, and Canva
Instagram Content for Sofitel
LinkedIn content for Titan Analytics
Personal Branding
LinkedIn is the go-to platform for building a strong business profile, but it can also feel overwhelming. You might be thinking about starting a podcast, creating content that attracts followers, or refining your online presence but knowing where to begin can be challenging.
Sometimes, an outside perspective is exactly what you need to define your brand and how you present yourself online. With a strategic approach, you’ll gain a clear, 360-degree view of your brand - who you are, what you do, and how you connect with your audience. Plus, professional headshots ensure your online persona is both authentic and impactful, helping you make the right impression from the start.
Client
Various
Tools
Various
Web Design and Management
I have experience designing and managing websites using platforms like Squarespace, Framer, Drupal, and WordPress, along with basic HTML and CSS for custom tweaks when needed. Having completed the Google UX Design Certificate, I focus on building websites that are not only visually appealing but also user-friendly and optimised for performance.
I’ve experience in writing SEO-optimised copy to improve search rankings and drive organic traffic.
Client
Various across tech, hospitality, healthcare, and consulting
Tools
Squarespace, Framer, Google Ads, basic HTML/CSS, Drupal, and Wordpress
Social Media
I’ve built and executed social media strategies that drive engagement, brand awareness, and conversions, leveraging both organic content and paid advertising.
On the paid side, I’ve launched and optimised Facebook ad campaigns targeting small business owners, using A/B testing to refine messaging and improve performance. Organically, I’ve developed content to foster engagement on platforms like Facebook and LinkedIn, and created and repurposed video content for social media.
Client
Various
Tools
Canva, Social Media Scheduling Tools